Superlatives are indispensable for salespeople.

But thought leadership content has a higher purpose: to inform, educate, and inspire.

Superlatives in writing make it sound like a sales pitch. And the hint of a sales pitch damages the credibility of content that purports to be informative and educational.

If you want to stop using superlatives and sound more credible, try this 10-step program!

https://bit.ly/3Pr1gZJ